Brand Pages

Updated by Yarden Horwitz

This article will explain how to utilize a brand's page to analyze consumer searches for a given brand. This data will indicate the level of consumer awareness and sophistication across a brand, its products, and qualifiers (ie claims, ingredients, and more).

  1. To find a brand's page, type the brand name in the search bar and click on the brand. You can also navigate to a brand's page from the brand section of a category or product page.
    Just like with all trends, we provide the monthly average search volume, year-over-year growth and predicted growth for the brand along with its search volume over time. You can also see all the top search queries for the brand.

Predicted growth for brands is provided based on the brand's current performance and trajectory, but it's important to note that a brand's performance will be heavily impacted by future marketing strategies and product launches — which is not included in this predicted growth.

  1. Explore the brand's products that consumers are seeking out, and measure demand. The products section includes a list of the brand's products with cluster, average monthly search volume, average monthly search increase, and year-over-year growth information. You can filter and sort the product lines by these metrics. You can also click on any row to explore that product in more depth, and review the related product keywords.

  1. The brand page also includes a related searches section. To learn specifically about related searches, check out this article. Use the related searches to see exactly what product formats, ingredients, concerns and more are top of mind for consumers when thinking of this brand. As always, you can click on any row to learn more about that related search.

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