Understanding Spate's Metrics

Search Volume:

Monthly search volume averaged over the past 12 months.

Depending on the category, Very Low Volume search volume is typically around a few thousand searches a month. Very High Volume search volume is more likely to be around a few hundred thousand searches a month.

Increase:

The increase in search volume averaged over the past 12 months.

YoY Growth:

Year-on-Year (YoY) growth rate: latest 12 months vs. previous 12 months growth rate

Breakout YoY growth = growth rate over 1000%
Ranking by volume can help you identify the most dominant and mainstream products, brands, and related searches. Ranking by increase can highlight the products, brands, and related searches that are driving the biggest positive change. Ranking by growth can indicate new up-and-coming products, brands, and related searches that may still be niche but helpful to keep an eye on.

Benchmark Stats:

How big is the trend? (Search Volume) This metric assesses the size of a trend using monthly Search Volume relative to its category.

  • Very High Volume trends are well established trends among consumers.
  • High Volume trends are well established trends among consumers.
  • Medium Volume trends are fairly well known by consumers.
  • Low Volume trends are fairly well known by consumers.
  • Very Low Volume trends represent emerging niche opportunities.

How competitive is the space? (Market Competition) Signals number of searches that include a brand term. It represents how often consumers are searching for brands alongside the trend.

  • Very Low / No Competition indicates there are little to no brand searches alongside a trend.
  • Low Competition indicates that there are a few brand searches alongside a trend.
  • Medium Competition indicates that there are some brand searches alongside a trend.
  • High Competition indicates that there are several brand searches alongside a trend.
  • Very High Competition indicates there are many brand searches.

Who owns the market share? (Market Share) Assesses the presence of a market leader, if there is one. It represents the top of mind brands that consumers search alongside a trend.

  • Very Few Market Leaders indicates a market in which very few brands own >80% of the share.
  • Few Market Leaders indicates a market in which a few brands are in high competition.
  • Several Market Leaders indicates a market in which there are several brands in competition.
  • Many Market Leaders indicates a market for which there are many brands in competition but no clear winners.
  • No Market Leaders indicates a market for which there is either fierce competition or an emerging market with no distinct players.

Will it last? (Confidence level of prediction) Likelihood that this trend will keep rising or declining in the upcoming 12 months.

  • Very Likely indicates a >90% confidence that a trend is predicted to grow.
  • Likely indicates with strong confidence that a trend is predicted to grow.
  • Uncertain indicates an equal likelihood that a trend is predicted to grow or decline.
  • Unlikely indicates with strong confidence that a trend is predicted to decline.
  • Very Unlikely indicates a >90% confidence that a trend is predicted to decline.

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